The Camera

On the other hand, the camera forms the final connecting link between the innate ability to see and the external capability to report, interpret, express what we see, without having to have special talent or extended training to effect the process. There is little doubt that contemporary lifestyle has been influenced, and crucially, by the changes enacted on it by the fact of the photograph.

“In print, language is the primary element, while visual factors, such as the physical setting or design format and illustration, are secondary or supportive. In the modern media, just the reverse is true. The visual dominates; the verbal augments. Print is not yet dead yet, nor will it ever be, but, nevertheless, our language-dominated culture has moved perceptibly toward the iconic.”

Most of what we know and learn, what we buy and believe, what we recognize and desire, is determined by the domination of the human psyche by the photograph. And it will be more so in the future.

"...it is the technique that will serve most effectively as connector between intention and results. Conversely, a familiarity with the nature of techniques will make a more discerning audience for any visual statement..."